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How it works

Your full report in under three minutes.

No surveys, no guesswork. Enter your business and Spotlight scans your live site, your real Google listing, and even AI search, then grades seven channels with the evidence behind every finding.

Live analytics dashboardSpotlight walkthrough · 0:58
Three steps

From your name to a graded report.

1

Enter your business

Your name, website, main service, and city. That's it - no signup, no card.

2

We scan everything live

We crawl your pages, read your code, pull your real Google rating and map rank, and ask ChatGPT who it recommends - analyzing seven channels in real time.

3

Get your report and plan

A graded breakdown with the exact issues, the leads the gaps are costing you, the evidence behind each, and a prioritized fix-it plan.

What we analyze

Seven channels. Read straight from your live site.

We crawl your homepage and every key page, then verify each finding against your real code, your real Google listing, your live map rank, and AI search.

AI Search Visibility

  • Whether ChatGPT recommends you when asked
  • Your actual rank vs. the names it picks first
  • The competitors listed ahead of you
  • A step-by-step plan to get recommended

SEO & Local Map Rank

  • Your live map-pack rank across your service area
  • Google Business Profile completeness score
  • Monthly search demand for your service
  • Title, meta, H1, schema & keyword coverage

Reviews & Reputation

  • Live Google star rating & review count
  • How you stack up vs. your top competitors
  • On-site review display & rating schema

Website & Design

  • Mobile responsiveness & viewport
  • HTTPS / security
  • Page speed & payload
  • ADA / accessibility (alt text, language)

Paid Ads & Tracking

  • Competitors paying for ads on your keyword
  • Google Ads & Meta pixel detection
  • GA4 & Tag Manager presence
  • Conversion & retargeting readiness

Conversion & Trust

  • Click-to-call & contact paths
  • Embedded map & directions
  • Social presence & share preview (og:image)
  • Trust signals & favicon
The report

Not a score. The proof behind it.

Every Spotlight report shows the real evidence: your live Lighthouse scores, your live map rank, your AI search result, and your actual Google rating - so nothing can be waved off.

A graded scorecard, backed by your real data

Seven channels, including whether ChatGPT recommends you, each scored from your live site and your real Google listing. We show the pages we crawled, the images we checked, and the tracking we found.

  • Live Google Lighthouse performance, accessibility, and SEO
  • Your real star rating and review count vs. competitors, pulled live
  • Your live map-pack rank and Google Business Profile score
  • Evidence on every finding - title, headings, tags, pages
5 pages crawled AI Search: Not listed Google: 4.6★ (212) Map rank: #7
92
Performance
74
Accessibility
96
Best Practices
48
SEO

Are you showing up in AI search?

Spotlight asks ChatGPT who the best businesses are for your service and city, then shows your real rank, who it recommends instead, and how to climb the list.

  • Your actual rank when ChatGPT is asked who's best
  • The competitors recommended ahead of you
  • A step-by-step plan to get recommended
Prompt: "best plumber in Kansas City?"

You are not on ChatGPT's list

AI Search
It recommends Summit Ridge Plumbing, Blue Creek Plumbing, and Heartland Pipe & Drain first, not you.
Fix: Earn reviews faster, get cited on the sources AI trusts, and add service-area pages with schema.

The leads the gap is costing you

We pull how many people search for your service every month, model the leads and booked jobs you're missing by not ranking, and hand you a calculator with your own close rate.

  • Real monthly search demand in your city
  • Estimated leads and deals missed each month
  • A close-rate slider so the math is yours, not ours
Searches/mo: 1,300Missed leads: +14Est. deals: ~4
#7
Your map rank
+14
Leads within reach

Every issue, with the exact fix

No vague advice. Spotlight lists what's wrong, why it costs you customers, and precisely how to fix it - prioritized from critical to minor.

  • Critical, needs-work, and healthy, color-coded
  • A plain-English fix on every single line
  • A personalized growth plan to close the gaps

No call tracking installed

Tracking
We found no call-tracking number or conversion tag, so you can't tell which marketing drives your phone calls.
Fix: Add call tracking and GA4 conversion events to attribute every lead.

Homepage H1 is missing your main keyword

SEO
Your top headline doesn't mention the service people search for, so Google struggles to rank you for it.
Fix: Rewrite the H1 around your primary service and city.
Why it's different

Not your typical "free audit."

Most free audits are a templated PDF built to upsell you. Spotlight reads your actual site and your real Google listing - and shows the proof.

The typical free audit
A generic score with no proof
Ignores AI search entirely
Guesses about your reviews and rank
Never shows the leads you're missing
Same template for every business
Spotlight by MMG
Checks if ChatGPT recommends you
Your live map rank and Google rating
The leads and deals the gaps cost you
Evidence behind every finding
Yours to keep, free - no obligation
Moss Marketing Group

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