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Concrete · Kansas City

DM Concrete KC

A family-owned Kansas City concrete company (Katherine & Dalton Major) whose reputation was built entirely on word of mouth.

DM Concrete KC
163
total leads
$23.44
cost per lead
97.8K
impressions

163 leads, paid and organic working together

Paid leads118
Organic leads45

The lead mix behind 163 total leads at just $2,765 in ad spend.

The results

What the work delivered.

  • 1118 paid plus 45 organic = 163 total leads
  • 2$23.44 per lead across 97,862 impressions
  • 3Word-of-mouth success became a data-driven machine
The challenge

Where they started.

DM Concrete's craftsmanship spoke for itself, but the pipeline was unpredictable, relying almost entirely on referrals with no marketing system to fall back on.

What we did

The game plan.

1

Multi-channel social

Local awareness campaigns that put their work in front of nearby homeowners.

2

Targeted paid ads

Reaching homeowners actively planning concrete projects right now.

3

Paid plus organic balance

A mix that kept leads coming without overspending.

4

Cost-per-lead tracking

Clear measurement so the budget went to what actually worked.

On the ground

The work.

DM Concrete KC work
DM Concrete KC work
DM Concrete KC work
“We turned word-of-mouth success into a predictable, data-driven lead machine.”DM Concrete KC
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