Excavating · Northern Missouri
CP Excavating
A large-scale excavating operation with job sites spread across multiple counties - held back by one thing: finding and keeping skilled crews in a small rural labor market.
A large-scale excavating operation with job sites spread across multiple counties - held back by one thing: finding and keeping skilled crews in a small rural labor market.
One focused 21-day campaign filled every open position on the crew.
CP runs complex job sites across multiple counties, but the rural population near their headquarters made attracting and retaining quality talent a constant struggle - and short-staffed crews slowed everything down.
Built awareness for the CP name across the region so the right people knew who they were.
Real crew and leadership content that made CP a place skilled workers wanted to join.
Targeted recruitment ads built to attract qualified applicants, not just clicks.
Extended the talent pool well beyond the small pool near their HQ.
“Seven new hires in three weeks filled every open seat - and fully staffed, the whole operation runs better.”CP Excavating
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