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Home Improvement · Riverside, MO

Complete Home Concepts

A Riverside home-improvement company specializing in stone veneer and fireplaces, with a 50-year legacy but inconsistent lead flow.

Complete Home Concepts
31.8%
conversion rate
$4.09
cost per conversion
1,195
conversions

Efficiency that matches a 50-year legacy

31.8%
Google Ads conversion rate

Nearly a third of every click became a conversion.

The results

What the work delivered.

  • 11,195 conversions from Google Ads
  • 2Just $4.09 per conversion, vs $60.30 on Meta
  • 3A steady, predictable lead flow at last
The challenge

Where they started.

Complete Home Concepts had been a Kansas City name since 1974, but their lead flow didn't match their legacy. They needed a modern, secure, automated system to turn their reputation into steady demand.

What we did

The game plan.

1

Multi-channel campaigns

Google and Meta built around their highest-value services.

2

Spam-proof forms

Hardened so the team only ever saw real inquiries.

3

Automated follow-up

Every lead nurtured instantly so none slipped through the cracks.

4

Cost-per-conversion tracking

Constant measurement to keep efficiency high.

On the ground

The work.

Complete Home Concepts work
Complete Home Concepts work
Complete Home Concepts work
“A steady, predictable lead flow that finally matches their 50-year legacy.”Complete Home Concepts
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